It's 2020 and now more than ever, there's a need for law firms to stay on the cutting edge of technology and digital marketing practices. Learn about the three areas your law firm can improve in to increase legal consultations.
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Areas covered in the checklist:
WEBSITE
The goal of a website is to make a good first impression and to allow law firms to convert website traffic to legal consultations. Do you have tracking pixels, mobile responsive edits, etc. in place to help you land consultations?
SOCIAL MEDIA
Your prospective customers are on Instagram engaging with their friends and family. That's where their attention is and therefore, that's where your company should show up. Target people based on age, interests, and more.
SEARCH ENGINES
People go to Google when they want solutions to their problems. For example, husbands or wives seeking divorce will search "divorce lawyer" online. By showing up on Google, you stand to get in touch with people like them.
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